Strategic marketing & growth advisory for the capital markets
We help companies strengthen their market presence and build trust at the moments that matter most.
The capital markets are built on confidence
The first step to earning credibility with the market is clear, consistent communication. Attention spans are shorter than ever and timing is critical: most companies have a narrow window of opportunity to keep investors, partners, and potential clients engaged.
CapMarketing Consultants helps financial institutions, technology companies, and other growing businesses develop strategies that strengthen brands, increase market share, and inspire lasting confidence.
Meet the founder
Gemma Brown is a corporate communications and marketing strategist with nearly a decade of experience working at the intersection of capital markets and creative strategy.
She has held senior marketing or advisory roles at financial firms across North America, including Wellington-Altus Private Wealth, D. Boral Capital, Exchange Listing LLC, and Ext. Marketing.
She founded CapMarketing Consultants to deliver the support she saw clients were missing: deep product fluency, sector expertise, and creative depth, seamlessly integrated into their existing structures and workflows.
Gemma graduated from McGill University and holds the Canadian Securities Course (CSC®) designation.
What we do
CapMarketing offers a full suite of marketing, communications, and digital strategy services across four key practice areas. Each engagement is tailored to fit your stage, structure, budget, and objectives.
We become the strategic lead for all of your branding and content needs, bringing together our in-house expertise, specialized partner network, and your internal team. By serving as a single, consistent point of contact, we streamline execution and keep your management team focused on what matters most: scaling your business.
01
Brand & Creative
Brand Development & Visual Identity
Key Messaging & Brand Voice
Marketing Collateral & Presentations
Social Media Content
02
Communications
Transaction Announcements
Thought Leadership Content
Media Relations & Visibility
Stakeholder Communications
03
Go-to-Market
Product Strategy & Development
Go-to-Market Planning & Launch
Website & Platform UX Review
SEO & Discoverability Strategy
04
Investor Relations
Roadshows & Non-Deal Roadshows
Investor Materials Preparation
Email & CRM Outreach Support
Conferences & Events Planning
Why CapMarketing?
CapMarketing brings a differentiated approach to marketing brands in the capital markets. We conduct extensive research on your target audience, then build content and campaigns tailored to their specific goals. We take the time to understand your business, competitive landscape, and product, recommending the tools, vendors, and strategy that will take you to your next stage of growth.
Deep Capital Markets Fluency
We bring an extensive understanding of intricate financial products, transaction types, firms, and regulations. We leverage real connections within the investment community to help you get in front of the right audience, at the right time.
Senior, Embedded & Adaptable
We engage on your terms. Whether it’s building a department from the ground up, supporting your existing team, or managing vendors and agencies on your behalf, we make the experience as cohesive as possible.
Creative Depth & Sophistication
We apply modern, digital-native thinking for a market whose audiences are evolving fast. We turn insights and data into content that is authentic, compliant, and unmistakably yours, built to stand out and stay true to your vision.
Select clients
Review some of our recent projects
Investment Bank
ENGAGEMENT TYPE
Corporate Access, Brand Marketing & Content
TERM
6-month contract extended to a 1-year term.
SCOPE
Embedded as Vice President of Corporate Access & Marketing to manage the firm’s non-deal roadshow outreach, events program, and digital channels. Developed brand assets, marketing materials, press releases, and thought leadership content.
SERVICES
Brand Refresh · Marketing Strategy · Communications & Copywriting · Public Relations · Event Planning & Management · Non-Deal Roadshow Support · Social Media Content · Website Management · Email Campaigns
OUTCOME
Increased conference attendance YOY. Grew following and improved engagement rate across all social channels. Created new cold outreach email templates that increased conversion rate. Launched branded webinar research series. Elevated brand equity and visibility in the industry.
Advisory Firm
ENGAGEMENT TYPE
Marketing Strategy, Event Communications & Project Management
TERM
4-month contract extended to a 6-month term.
SCOPE
Embedded as client-facing marketing lead. Designed and executed the firm's new conference program and branding, developed marketing collateral, managed sponsor and panelist relationships, and vendor coordination.
SERVICES
Event Strategy · Brand & Creative Direction · Copywriting · Sponsor Management · Panels & Speaker Coordination · Social Media Content · Media Relations · CRM · Project Management
OUTCOME
Established a new line of business and brand for the firm. Converted sponsors, media partners, and attendees. Set up new channels and platforms for event management and marketing. Developed social media content calendar and lead nurturing campaign.
Further case studies or references are available upon request.
Let’s start a conversation
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